A fresh look for the Coloradan
Six years ago, thenColoradan editor Eric Gershon wrote: “Words matter — and for magazines, so do looks.” I couldn’t agree more.
Over the past year, our team partnered with Pentagram’s Austin, Texas, branch to reimagine the visual landscape of theColoradan, one of the university’s oldest traditions.
Our goal was a fresh, modern look: lighter spreads, cleaner styling, simplified color palettes and bold photography that captures Ƶ spirit. We refined fonts, sizes and spacing to make our signature “slim jim” format more accessible and engaging. (Fun fact: The magazine’s unique size originated as a cost-saving measure for postage and has since become iconic.)
Today, its shape, weight and sustainably sourced paper help ensure every alum can receive a copy.
Inside, you’ll see updated sections alongside the same great storytelling. Sports is nowRundown.Elevatedhighlights a campus story through visuals and data.Fieldwork dives into faculty and leadership insights. And new features —Buff Built,Point of View andWaypoint — showcase Buff innovations, faculty perspectives in an op-ed format and CU’s statewide impact.
We hope you enjoy the new look and, as always, we welcome your feedback.
Maria Kuntz